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New Wave (design)
In design, New Wave or Swiss Punk Typography refers to an approach to typography that actively defies strict grid-based arrangement conventions. Characteristics include inconsistent letterspacing, varying typeweights within single words and type set at non-right angles.
==Description==
New Wave design was influenced by Punk and postmodern language theory.〔 But there is a debate as to whether New Wave is a break or a natural progression of the Swiss Style.〔 Sans-serif font still predominates, but the New Wave differs from its predecessor by stretching the limits of legibility.〔〔〔 The break from the grid structure meant that type could be set center, ragged left, ragged right, or chaotic.〔 The artistic freedom produced common forms such as the bold stairstep.〔〔 The text hierarchy also strayed from the top down approach of the International Style.〔 Text became textured with the development of transparent film and the increase in collage in graphic design.〔 Further breakdown of minimalist aesthetic is seen in the increase of the number of type sizes and colours of fonts.〔〔〔 Although punk and psychedelia embody the anti-corporate nature of their respective groups, the similarity between New Wave and the International Style has led some to label New Wave as “softer, commercialized punk culture.”
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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